The multiple Pulitzer postal Prize-winning editor and New York Times, Thomas L. Friedman, published postal the book "The World is Flat" straight five years ago. Even today this šestisetstránkovým travel atlas for economic and cultural globalization lost again.
At issue only on your character if you tome scared to death by saying that our job as well as your clients are already grinding teeth thirty-working Asians with perfect education, or if one piece rash enthusiasm in making the wealthier Western European. postal Ten events and innovations that have led to the flat world
Friedman does not deny journalistic Nature, and although the causes of globalization could describe the rocking chair, all gained valuable insights interesting people. The causes found together ten. Again, postal it can be perceived either as their own weapon in the global fight about work and money, or tools of your enemies. Anyways, it is necessary to know:
The fall of the Iron Curtain in 1989. Right here I'll allow myself to disagree postal with Friedman. West in the 80s culturally and economically already expanded into Eastern Europe, in addition to (often mentioned in the book) China, we can see that the totalitarian system can globalization saddle even more than democratic society.
World Wide Web and Internet browser Netscape e. Can not add anything. Software enabling teamwork people from different places. postal With advanced postal economic applications may not be the CEO in the same building, city or country as a company that boss. The visual style of restaurant you run again you can design a talented and cheap Ind. You then thanks postal to its templates, which means even your graphics program, three times a year to remake themselves menu.
Fast internet connection - not for download, but mainly for sending data. Globalization should not be so intense if people could submit their work to the employer postal or client from anywhere in theory and without much waiting. Outsourcing. Again, there is nothing to add.
Offshoring; Companies move to "cheap country". The next time you hold a match in hand, you'll notice that it does not cost them "Solo Sušice" but "Solo India". Improving the supply and distribution of goods. Friedman interestingly describes how flexible is a multinational company in turbulent times: "Immediately after the September 11, 2001 management Zara (inexpensive global fashion brand, postal Ed. MK) found that customers have a bad temper, and so within a few weeks left to fill clothing stores, which was predominantly black, "said study author and Harvard Business School adds his observation:" postal Create a system of delivery of goods throughout the world, postal consisting of the symphony dozens of suppliers, distributors, port workers, buyers and transporters, is not only very difficult. It is also almost neokopírovatelné. "
Insourcing. Trend additional outsourcing - many companies started offering services postal that you would from them until recently did not expect. FedEX and UPS are not just blunt "support packages", take care of their clients on the whole logistics. Home business owners find that they too share the profit with leasing companies, and customers to offer their own loans. Yahoo, Google and MSN. "Small towns are no longer at a disadvantage compared to large, postal where it was easier to get information," says Friedman, who does have the technical truth is long but apparently not amused with people from a real small town.
Steroids: digital, mobile, personalized and virtual technology. After a few years we may add, among other things, "global" social networks postal (Facebook and Twitter) and Google search functioning in real time (as previously took weeks to a search postal engine sees a new article, postal now it takes a few seconds). With the globalization of the popasovaly States and companies. This series is for individuals
Friedman astutely, though sometimes postal with too much enthusiasm for technology, analyzes the causes postal of globalization, and perhaps even the direction in which the individual trends keep going. This does not consider the main reason why it is necessary to "The World is Flat" read. This is only a colorful postal portrait of contemporary China, India and the "Asian tigers" in which more and more people understand that given the opportunity, as their ancestors had for centuries: powerhouses using the above instruments lazy west.
Author with great fervor collected dozens of stories ambitious Asians and trefnému came to the conclusion: "Every young American he should postal try to imagine that competes with all the Chinese, Indians and Brazilians his age. 1.0 V globalization had to start thinking globally States to succeed or at least survived. " 2.0 The globalization same was true of firms, but the change over. "The globalization of 3.0 must begin to think globally and individuals themselves to succeed, or at least survive," postal says Friedman, and personally I consider this one of the most important communication not only the whole book, but the past decade at all.
In a state that fifteen years conducted only partial and not completely understood his post-socialist reform a system where regular elections are won by those who promise more comfortable certainties, it's like a cold shower to wake up to global
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